Market Entry & Expansion

Figure out where to go, when to move, and how to win. We help beverage and FMCG brands navigate the complexities of entering and expanding across Asian markets.

The Challenge

Entering Asian markets is not a single decision—it's a sequence of interconnected choices that compound over time. The wrong distributor, a mispriced product, or a poorly timed launch can set you back years.

Most brands underestimate the variance between markets. Thailand is not Vietnam. Japan is not Korea. Each requires specific knowledge, relationships, and execution capabilities.

What We Do

Market Assessment

Opportunity sizing, competitive analysis, and realistic go/no-go recommendations based on actual market conditions.

Entry Strategy

Market prioritization, timing, and sequencing. Direct vs. distributor models. Regulatory and compliance pathways.

Partner Vetting

Distributor due diligence, capability assessment, and negotiation support. We know who delivers and who doesn't.

Launch Execution

Go-to-market planning, activation support, and first-year operational guidance to ensure momentum.

How We Work

We operate as an extension of your team—not as distant consultants who hand over a deck and disappear. Our engagements are structured around clear milestones and decision points:

Phase 1: Market screening and opportunity assessment
Phase 2: Deep-dive analysis and strategy development
Phase 3: Partner identification and negotiation
Phase 4: Launch planning and execution support

Markets We Cover

We have direct experience and active relationships across:

Southeast Asia: Thailand, Vietnam, Singapore, Malaysia, Indonesia, Philippines
North Asia: Japan, South Korea, Hong Kong, Taiwan
Greater China: Mainland China (select categories)

Common Questions

How long does it take to enter an Asian market?

Market entry timelines typically range from 6-18 months depending on complexity, regulatory requirements, and whether you're seeking distributors or establishing direct operations. We help accelerate this process through our established networks and deep market knowledge.

What markets does LevelHeads cover in Asia?

We operate across 7 key Asian markets: Singapore, Thailand, Japan, South Korea, Hong Kong, Vietnam, and Malaysia. Our team has lived and worked in these markets, providing genuine on-the-ground expertise for beverage and FMCG brands.

Do you help find distributors in Asia?

Yes, distributor identification and partner due diligence is a core service. We leverage our extensive networks built over 15+ years to identify, evaluate, and help negotiate with potential distribution partners across all our markets.

What is the typical investment for Asia market entry?

Investment varies significantly based on market selection, entry strategy, and brand category. We work with clients ranging from early-stage startups to global MNCs, tailoring our approach to match budget and ambition.

Ready to explore a new market?

Tell us where you're looking to expand. We'll give you an honest assessment of the opportunity and what it will take to win.

Start a conversation